31 August 2026, Dubai, UAE – Jannah Hotels & Resorts has announced the appointment of Amer Ammar as Director of Commercial Strategy & Development, further strengthening the group’s executive leadership.
Amer brings more than 25 years of hospitality experience across the UAE and wider Middle East, in senior leadership positions within multi-property and new opening hotel environments. Throughout his career, he has combined operational leadership with direct responsibility for revenue strategy, sales, pricing and distribution, building a comprehensive understanding of the commercial and operational drivers of hotel profitability and long-term value.
In his new role, Amer will lead the group’s commercial strategy, driving results across the existing hotels while advancing Jannah’s expansion and future development ambitions across the GCC.
Mark Whitlock, Managing Director of Jannah Hotels & Resorts, said: “Amer brings a combination of commercial expertise, operational leadership and development experience that aligns strongly with our ambitions for the business. That breadth of experience is particularly valuable as we continue to strengthen performance, respond to an evolving market and advance our growth and development ambitions across the GCC.”
