Dubai, UAE – 11 February 2026: The MENA Digital Awards celebrated excellence in digital innovation, creativity, and performance at its 2025 ceremony, bringing together industry leaders, brands, agencies, and partners to recognise outstanding achievements across the digital and mobile marketing landscape.
The 2025 edition of the awards recognised a distinguished lineup of winners across performance marketing, social media, integrated campaigns, media innovation, AI excellence, digital PR, and brand experience. Top honours were awarded to leading brands including WIO Bank, Starbucks, Nissan, du, PepsiCo, Philips, Chery, Volkswagen, RAKBANK, Emaar, McDonald’s UAE, Dubai Media, Jetour, Hyundai, Ferrari, Virgin Mobile, and SeaWorld Abu Dhabi, in collaboration with prominent agency partners such as Cicero & Bernay, OMD MENA, Assembly MENA, Netizency, PivotRoots DMCC, AGA Communication Network, Create. Group, Mindshare, Chain Reaction, and We Are Social Middle East. The ceremony culminated with Cicero & Bernay being named Agency of the Year, AGA Communication Network awarded Network of the Year, and the prestigious Grand Prix presented to Netizency for McDonald’s UAE for the campaign “A Minecraft Movie Takeover”, recognising a benchmark-setting example of creative and strategic excellence.
A defining highlight of the evening was a special tribute honouring Najla Semaan Mazboudi, Founder and Managing Director of SpotOn Media Services, MENA Digital Awards, and Digital Media Forum, in recognition of her vision, leadership, and enduring contribution to the digital media industry in the MENA region.
The 2025 MENA Digital Awards reaffirmed their role as a leading regional platform that not only celebrates creativity and performance but also recognises leadership, responsibility, and innovation that continue to shape the future of the digital ecosystem across the Middle East and North Africa.
